ESQUIRE NETWORK (FORMELY G4TV) HIRES NEW MARKETING TEAM

Deadline has the latest on G4TV's re-branding to Esquire Network.

Esquire Network is beginning to staff up for its April 22 launch as a rebranded channel formerly known as G4. PR veteran Katherine Nelson has joined as Head of Communications and will craft all communications strategy and oversee corporate communications and program publicity for the network. Also, former Comedy Central marketing exec Deena Stern has come aboard as Head of Marketing, overseeing marketing and strategic planning for on-air, off-air, digital and ad sales. Both will report to Esquire Network GM Adam Stotsky.

The whole article is worth the read.