Friday, February 10, 2012



Following numerous reports that “cord cutting” did not represent a serious threat to cable television operators, Nielsen said on Wednesday that the number of households that have dropped their satellite TV subscriptions and relied exclusively on broadband Internet access to watch TV had grown 22.8 percent over the last year. While such households now represent fewer than 5 percent of all TV households, the growing number was described by Nielsen as “a development to watch.”
While there has been much discussion of DVD sales in decline the loss of cable and satellite subscribers to online streaming during the recession has not been talked about. It will be interesting to watch the effect this trend of "cord cutting" this has on cable networks. 

UPDATE:  I've clarified the post.

No comments:

Post a Comment