Click here to read the whole statement.
Tuesday, January 3, 2012
Monday, January 2, 2012
INTERNET DISTRIBUTORS ARE CHANGING THE TV SYNDICATION GAME
Hat Tip: Big Hollywood
The LA Times has a excellent article on how internet streaming is changing the old TV syndication system. (the same system that first brought Robotech to the masses in 1985)
Television production studio executives long have been wary of Hulu and other forms of Internet distribution, fearing they would lead to increased piracy and destroy lucrative secondary markets, including syndication and DVD sales. But video streaming services offered by Netflix, Hulu and Amazon.com are becoming an unexpected boon to the TV syndication market. By writing checks to license library content from networks, the Internet services are injecting new revenue into the TV business and breathing new life into middling shows.
John Nolte of Big Hollywood has a great point.“The introduction of the subscription video-on-demand platform has broadened the opportunities for exploitation of product in a very positive way for consumers and studios,” said Ken Werner, president of Warner Bros. domestic television distribution. “You do not need to accumulate 100 episodes of a series because 40 hours of programming is a lot, so many of these shows work perfectly well on these new services.”
As many of you know Robotech is heavily serialized like the above shows as well.
Something the article does miss, though, is how television marathons and DVD have also altered our viewing habits. We like to gorge now, watch more than just a single episode at a time and lose ourselves in that world for hours. This is one reason serialized dramas such as “Mad Men,” “24,” “Breaking Bad,” and the like are such favorites. These shows are addictive — in the best way.
Robotech does very well on the streaming services since it has a strong fanbase and long running serialized storyline that feeds right into what these streaming services customers demand. It's also a low cast way to bring in new fans to the show as well.
The Internet is also going to be a new boon for older shows; I’m talking “Wagon Train” and “Father Knows Best” — the kinds of shows studios probably don’t think are worth the investment of printing up on DVD. But today these older shows can be monetized via a streaming provider with almost no cost involved in making them accessible that way.
The real winner, of course, is the customer. The very narrow distribution filter controlled by a very few (most of them out-of-touch Hollywoodists) is going the way of the buggy whip. The choices we enjoy now will only multiply over time and the ability we now have to program and schedule our own “Must-See TV”
Sunday, December 25, 2011
MERRY CHRISTMAS!
From cover art of the comic adaptation of Robotech: The Macross Saga #35: Season's Greetings, by Mike Leeke and Mike Chen (published January 1989). http://robotech.com/infopedia/bibliography/ comics/archives/comico.php
Friday, December 23, 2011
ROBOTECH 2012 CALENDAR AND "WE WILL WIN" EP NOW IN STOCK!
Robotech.com is now reporting that both the 2012 Calendar and the "We Will Win" EP are now in stock and shipping.
Wednesday, December 21, 2011
ROBOTECH EP PHOTOS!
The Robotech Facebook Page has posted sveral photos of the newly arrived "We Will Win" EP's that will begin shipping this week.
Monday, December 19, 2011
RAND MPC CYCLONE NOW ON SALE FOR $159.99 USD
Robotech.com has put the Toynami/Beagle Rand MPC Cyclone on sale for $159.99 USD! This amazing toy includes the following.
Featuring:
- 1/10 scale
- 7.5 inch tall Rand figure
- Fabric undersuit
- 8.5 inches tall with Cyclone armor
- 2 removable heads
- Several removable hands
- Comes with two handheld weapons
- Comes with display stand
Robotech.com customers also get an exclusive rider "Data Card" containing stats and background info about Rand!
Friday, December 16, 2011
Thursday, December 15, 2011
ROBOTECH 2012 CALENDAR AND LIMITED EIDTION "WE WILL WIN" EP AVAILABLE FOR PRE-ORDER IN THE ROBOTECH.COM STORE!
We Will Win - Limited Edition EP
The "We Will Win" EP includes new restoration and cleanup work on familiar tracks such as the original "We Will Win", and also features all-new tracks mixed together from scratch from the original 24 track recordings. Featured on this limited edition CD are an extended version of "We Will Win" with a never-before-heard third verse, and a never-before-heard Minmei version of "The Way To Love".
The EP contains over 10 tracks and can be pre-rodered $6.99 USD!
2012 Robotech Calendar
Also new for the holidays, we are proud to announce a new Robotech Calendar! Back in print for the first time in years, the new Robotech wall calendar covers the year 2012. Measuring 11x17 inches when opened, each illustrated month includes notations for common holidays and birthdays of many of the Robotech cast and crew - a perfect way to keep Robotech around all the seasons!
The Calendar can be pre-ordered for $9.99 USD
CLICK HERE TO PRE-ORDER THE NEW 2012 CALENDAR FROM THE ROBOTECH.COM STORE
RECESSION BUSTING BUNDLE!
The perfect package to ring in the new year: this specially discounted set bundles the Robotech 2012 anniversary wall calendar and the Robotech: We Will Win limited edition music EP, both also available separately.
You can order the EP and Calendar as a bundle for the recession busting price of $15.99 USD.
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